Category Archives: Persuasion

When Leaders Can’t Persuade

What we’re witnessing in the U.S. Congress right now is in large part an inability to persuade. Persuasion is a skill.  It’s done with people, not to them.  Two other forms of influence, manipulation and coercion, are done to people … Continue reading

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When a U.S. President Won’t Be Persuaded — What Then?

The first day of teaching graduate and undergraduate persuasion classes, I’ve always included a discussion of the primary enemy of effective persuasion — unexamined assumptions. We all base our views and most of our actions on assumptions. To be persuasive, … Continue reading

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